In a heartwarming prelude to the holiday season, Heart Evangelista, president of the Senate Spouses Foundation Inc. and wife of Senate President Chiz Escudero, led a gift-giving activity that brought smiles to the faces of 45 children battling cancer.
The event, held at the SM Store Kids Section in SM Seaside City, was part of the annual “Christmas in November” initiative, a tradition that dates back to 1998.
Evangelista was joined by an ensemble of compassionate senate spouses, including Kath Pimentel, Nancy de la Rosa, and Maricel Tulfo, daughter of Senator Raffy Tulfo. Atty Mitoy Fernan-Cayosa, daughter of former Senate President Marcelo Fernan—the founder of the Senate Spouses Foundation Inc.—was also in attendance, adding a familial touch to the philanthropic gathering.
The children, all beneficiaries of Kythe Foundation Inc., were treated to an unforgettable shopping experience.
Accompanied by the senators’ spouses and representatives, the young participants explored the aisles of the SM Store, their eyes lighting up as they selected clothes, school supplies, toys, and other goodies.
The atmosphere was filled with joy and laughter, a stark contrast to the daily challenges these brave youngsters face in their fight against cancer.
The event was graciously supported by the SM Seaside team and SM Executives, who warmly greeted the participants and ensured the day ran smoothly.
The partnership between the Senate Spouses Foundation Inc. and SM Supermalls exemplifies a shared commitment to community service and uplifting the underprivileged during the festive season.
“Christmas in November” has evolved significantly since its inception at SM Store Megamall. Recognizing the importance of reaching more communities, the initiative has expanded to provincial areas, touching lives in places like SM Store Clark, SM Store Cebu, and SM Store Lanang in Davao.
This expansion reflects a growing dedication to inclusivity and the desire to spread cheer beyond the metropolitan centers.
Eloisa Nolasco-Fernan, who established the program 25 years ago, envisioned it as a way to bring early holiday joy to those in need. Her legacy continues to thrive through events like this, as new generations of Senate spouses and volunteers carry the torch of generosity.
The children, adorned with their newfound treasures, also enjoyed interactive activities and entertainment organized by the event staff. The day concluded with heartfelt messages of encouragement and the promise of continued support from the Senate Spouses Foundation Inc. and its partners.
Kythe Foundation Inc., dedicated to improving the quality of life for hospitalized children with cancer and other chronic illnesses, expressed deep appreciation for the event.
As the holiday season approaches, initiatives like “Christmas in November” highlight the profound impact of kindness and solidarity. Heart Evangelista and the Senate spouses have set a shining example of how leadership and compassion can unite to bring about positive change.
SM Supermalls continues to play a pivotal role in these efforts, embodying its commitment to corporate social responsibility. By opening its doors and resources, SM helps create memorable experiences that resonate long after the decorations are taken down.
The success of this event serves as an inspiration for others to engage in acts of generosity. It underscores the belief that the true spirit of Christmas lies not in receiving but in giving—especially to those who need it most.
CebuLifestyleChannel.ph