Starbucks unveiled its latest winter lineup, introducing fresh beverages, food items, merchandise, and coffee offerings designed to inspire customers to “Elevate Your Ritual.”
The launch aims to bring new life to everyday routines by adding innovative twists to beloved classics and spotlighting comforting seasonal fare.
New Winter Beverages
Leading the lineup is the Creamy Pure Matcha Latte, an updated take on Starbucks’ signature Pure Matcha Latte. It features a high-quality matcha base topped with a mascarpone cream foam and dusted with burnt caramel sugar powder.
Meanwhile, the Vienna Creamy Latte and Vienna Creamy Frappuccino® draw inspiration from traditional Viennese coffee, featuring espresso-based or flavored lattes, chocolate drizzle, vanilla mascarpone cream, and a caramelized burnt sugar topping.
Prices for both beverages range from Php 190 for a Tall to Php 220 for a Venti. All are available in Starbucks stores nationwide and through GrabFood, foodpanda, and Pick.A.Roo, although prices may vary by platform.
Seasonal Food Lineup
Starbucks also launched a selection of returning favorites and new additions to its food menu. Seasonal highlights include the My Valentine Doughnut filled with vanilla custard; the tropical Mango Cream Cheesecake; a decadent Dark Mocha Cake layered with hazelnut mousse; and the Spanish-inspired Churro Crema Catalan.
Savory options, such as Bacon Alfredo Rigatoni and Chicken Salad on Ciabatta Bread, cater to a variety of tastes.
Prices range from Php 70 for a Sourdough Bagel to Php 325 per slice for the sugar-free Triple Chocolate Mousse Cake Made with Belgian Chocolate. These items are also available through food delivery platforms.
2025 Zodiac Merchandise
Coinciding with the Chinese New Year celebrations, Starbucks has released its 2025 Zodiac merchandise collection. The design features a “Bold Baby Snake” with floral-patterned scales, symbolizing fortune and prosperity for the coming year. Items from the collection are on display at select stores and on the Starbucks Merchandise page online.
Winter Coffee Selections
Coffee lovers can sample three featured offerings this season:
1. Starbucks® Single-Origin Guatemala Casi Cielo™ (20th Anniversary Edition)
2. Starbucks® Single-Origin Aged Sumatra
3. Starbucks Reserve™ Sun-Dried Ethiopia Kayon Mountain**
All three coffees will be available in participating stores while supplies last.
Rewards Card and Availability
A special Anniversary Blend Starbucks Rewards card is also launching for a minimum activation of Php 300 in all Starbucks stores nationwide. Customers can explore the entire winter menu beginning this week.
Starbucks representatives say the new lineup aims to encourage customers to embrace the present and savor moments of daily indulgence.
CebuLifestyleChannel.ph