The Philippine real estate sector is grappling with a persistent mismatch between developers’ property inventories and actual buyer needs, according to Anthony Leuterio, founder of brokerage Filipino Homes.
Leuterio noted an oversupply of units, particularly in Metro Manila, that fail to align with the financial capacity or preferences of potential buyers.
“The market is huge in real estate, but the unmet demand and inventory are not matched,” he said.
He attributed the mismatch to flawed market studies that often prioritize developer perspectives over broader buyer demands.
“The problem is that most studies focus on the developer side, not the real needs of the market,” Leuterio said, adding that high-cost projects in unsuitable locations intensify the gap.
Leuterio urged developers to conduct more accurate and customer-driven research, emphasizing the importance of partnering with marketing experts to gauge buyers’ financial capacity.
Aligning new developments with genuine market demands, he said, would be key to unlocking the full potential of the Philippine real estate sector.
“Shifting strategies and focusing on unmet needs will open up opportunities for sustainable growth,” Leuterio added.
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