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    Home » YouTube Shopping Arrives in the Philippines—Here’s What It Means for Cebu Shoppers & Creators
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    YouTube Shopping Arrives in the Philippines—Here’s What It Means for Cebu Shoppers & Creators

    By Carmelle LabraApril 25, 2025Updated:April 30, 2025
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    Get ready to shop and scroll like never before! YouTube has teamed up with Shopee to bring YouTube Shopping to the Philippines, and that means Cebu’s own content creators and viewers are in for a treat.

    Why You’ll Love It

    • Shop as You Watch: Spot something you like in a video? Just click the product tag and check out on Shopee—no more copying links or switching apps.
    • More Ways to Earn: If you’re a Cebu vlogger or live-streamer, you can now tag products in your uploads and live streams, earning a commission every time someone buys.
    • Better Discovery: Shopee sellers get access to a wider, engaged audience through your favourite creators, making it easier to unearth cool new items.

    What the Bigwigs Are Saying

    “Southeast Asia is shaping the future of shopping with its powerful combination of a deeply engaged video-first audience, a profitable digital economy, and a vibrant creator community,” said Sapna Chadha, Google’s VP for Southeast Asia and South Asia Frontier. “We’re thrilled to bring YouTube Shopping to the Philippines—making Southeast Asia home to six out of nine countries globally that have it.”

    “At Shopee, we are committed to delivering engaging shopping experiences that integrate content, community, and commerce,” added Vincent Lee, Head of Shopee Philippines. “Our partnership with YouTube Shopping is a significant milestone for our brands and sellers, allowing them to connect with creators and harness their influence to drive sales effectively.”

    Local Creators Are Already Onboard

    Beauty vlogger Camille Co shared, “I always get asked where I got this and that makeup or clothing or home stuff on my vlogs and for a long time, it’s been challenging to share them all. Now with YouTube Shopping, it’s so much easier to share these products that I love and truly believe in. A huge plus also for me because I get to earn on the side while doing so!”

    Meanwhile, Cebu-based tech channel Hardware Voyage’s Mond Salem is equally pumped: “I’m so excited about YouTube Shopping finally being in the Philippines! I’m looking forward to me and my fellow creators earning more with featured product sale commissions.”

    Why It Matters for Cebu

    • Cebu Shoppers: Discover and buy from your favourite local creators without ever leaving YouTube.
    • Cebu Creators: Unlock a new revenue stream on top of ads and memberships—perfect for growing channels of all sizes.
    • Cebu Brands & Sellers: Tap into a vibrant creator community to show off your products in action, driving real engagement and sales.

    How to Get Started

    • Viewers: Look for the shopping bag icon in videos or live streams.
    • Creators: Apply for the YouTube Shopping affiliate programme in your Creator Studio.
    • Sellers: Partner with creators via Shopee to tag your products directly in videos.

    Video commerce is booming—20% of Southeast Asia’s online shopping now happens via videos—and this new feature puts Cebu right at the heart of it. So the next time you see something you love on YouTube, why not give it a click? Your new favourite find might be just one play away!

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