Fast-casual chain Kenny Rogers Roasters is celebrating its 30th year in the Philippines, highlighting three decades of “deliciously healthy” meals and steady expansion from a single restaurant in 1995 to more than 150 outlets nationwide.
The brand built its reputation on the Classic Roasted Chicken, a slow-roasted, tender dish that quickly became a fixture on Filipino tables.
It added fall-off-the-bone ribs, calorie-counted Healthy Plates, and salads, then rounded out the menu with customer favorites such as corn muffins, mac and cheese, and steamed vegetables.
“Our menu proves that choosing healthier, better meals isn’t a sacrifice. It can be indulgent and satisfying,” Marketing Director Lorent Martin Adrias said. “Sometimes, better choices start with something as simple as choosing better meals for yourself. When we choose healthier, better meals, we’re not just fueling our bodies but embracing self-love.”
Periodic limited-time entries like the Four Cheese Roast, Great Garlic Roast, Truffle Roast, and Chimichurri Roast continue to test new flavor combinations while keeping nutrition at the forefront.
“We listen closely to what guests want and we innovate accordingly,” Adrias noted.
To mark the anniversary, the company rolled out its most personal campaign yet, “I Love Me Better,” which champions mindful eating as an act of self-care.
The message travels on an LRT-1 full-train wrap, BGC bus ads, bike boards, and billboards along EDSA, turning daily commutes into reminders that “every better choice matters.” A new jingle carrying the same theme is now streaming on Spotify.
“The legacy of Kenny Rogers Roasters is unmatched, and the future is set to raise the bar even higher,” Adrias said.
Kenny Rogers Roasters remains committed to making balanced food both accessible and appealing, underlining that healthy dining can be flavorful, convenient, and empowering all at once.
CebuLifestyleChannel.ph