Filipino P-Pop groups G22, VXON, and AJAA are set to perform in Cebu later this month as L-Squared Productions brings Gen Z Live to the Queen City of the South, highlighting the growing influence of Gen Z audiences on the country’s pop music scene.
The concert will be held on July 26, 2026, at 7 p.m. at the Waterfront Cebu City Hotel & Casino, bringing together three of the country’s rising P-Pop acts for what organizers describe as a celebration of Filipino music and fandom culture.
L-Squared Productions said the event aims to recognize the role of young audiences in helping P-Pop gain wider recognition through music streaming, social media, live events, and dedicated fan communities.
“Gen Z today connects deeply with music, live experiences, and fandom culture, and P-Pop naturally became part of that generation,” said Ailene Llado, chief operating officer of L-Squared Productions.
“Through Gen Z Live, we want to celebrate both the rise of P-Pop and the fans who continue to support Filipino artists in such a passionate way,” she added.
Members of G22 said they are looking forward to sharing the stage with VXON and performing for their Cebu supporters.
“We’re really excited for Gen Z Live because sharing one stage with VXON makes the experience even more special,” the group said. “We know both fandoms, Bullets and Vixies, have been very supportive, and we’re excited to create one unforgettable night together in Cebu.”
VXON echoed the sentiment, saying collaborations among P-Pop artists strengthen the growing community.
“It feels exciting and meaningful whenever P-Pop artists come together in one show because you can really feel how united the community is becoming,” the group said. “We’re also excited to share this stage with G22 and celebrate P-Pop together with the fans in Cebu.”
Tickets are now on sale, with prices set at P5,500 for VIP, P4,000 for Gold, P3,500 for Silver, and P1,500 for General Admission.
VIP ticket holders may also purchase a P1,999 VIP Upgrade Experience, which includes a guaranteed 12:8 group photo opportunity with G22, VXON, and AJAA, along with an exclusive 12-piece photocard set. Slots are limited.
L-Squared Productions said the concert reflects the continuing rise of P-Pop beyond Metro Manila as regional audiences increasingly embrace homegrown artists and live entertainment.
Founded to stage live events across the country, the production company has expanded its portfolio by bringing concerts and entertainment experiences to audiences both within and outside Metro Manila.
Cebu Lifestyle Channel
