Under Armour Launches Its Largest Store in the Visayas at SM City Cebu

In a significant boost to the region’s sports apparel market, Under Armour has inaugurated its largest store in the Visayas, located at SM City Cebu. This landmark opening in the Queen City of the South positions Cebu as a hub for sports innovation and high-end fashion.

Under Armour, renowned for its high-quality sports apparel, athletic shirts, shoes, and accessories, has chosen SM City Cebu as the location for its exclusive brand store in the region. This move signifies the brand’s commitment to providing the best in sports gear and fashion to its customers.

The new store, situated on the Upper Ground Level of the Main Mall in SM City Cebu, is not just a retail space but a destination for sports enthusiasts and fashion-forward individuals. It stands as the only dedicated Under Armour brand store in Cebu, marking a pivotal moment for local and regional sports fans and athletes who seek the pinnacle of performance wear and style.

The expansive store showcases the latest in Under Armour’s product line, offering a comprehensive range of athletic wear and accessories. This includes their innovative performance shirts, footwear, and a variety of sports gear catering to different athletic needs.

The opening of the Under Armour store in Cebu is more than just a retail expansion; it’s a statement of the brand’s dedication to empowering athletes and individuals with quality and style. It also reflects the growing interest in health, fitness, and sports in the region, making Cebu a central point for sports enthusiasts.

Under Armour invites everyone to visit the new store and experience firsthand the blend of technology, comfort, and style that their products offer. This new store in SM City Cebu is not just a shopping destination but a stepping stone in the journey towards athletic excellence and fashion-forward sports apparel.


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