In a heartwarming return of their annual Christmas charity initiative, SM Cares, in collaboration with SM Supermalls and Toy Kingdom, proudly announces the latest addition to the SM Bears of Joy project: the Bear Pop Squad.
This holiday season, SM is unveiling their first-ever B-POP (Bear Pop) group, dubbed the Bear Pop Squad. This novel group of idol bears is designed to resonate with fans through their relatable stories, reflecting the everyday experiences of their admirers. The Bear Pop Squad is a creative and engaging approach to capture the essence of fan culture, aiming to bring more than just smiles to fans and shoppers.
The Bear Pop Squad collection showcases four unique designs, each inspired by the vibrant worlds of K-POP and P-POP. These designs are not only visually appealing but also symbolize the unity and camaraderie found within fan communities, especially in how they celebrate shared passions and interests.
With the Bear Pop Squad, SM aspires to foster a spirit of friendship and community akin to that seen in pop culture fandoms. The initiative encourages customers and visitors to SM Supermalls and Toy Kingdom outlets to embrace these values and extend them towards helping children in need during the Christmas season.
In line with the spirit of giving, each purchase of a bear from the Bear Pop Squad collection allows customers to donate another bear to a child in need. Priced at just 250 pesos, these bears offer an affordable way to spread joy and make a meaningful impact during the festive period.
The Bear Pop Squad will be available from November 15 to December 25, 2023, across selected branches of SM Supermalls and Toy Kingdom. Additionally, these special bears can also be acquired via the SM Online and Toy Kingdom Online Stores, making it easy for everyone to participate in this charitable cause.
This innovative campaign from SM Cares promises to blend the excitement of pop culture with the joy of giving, making this Christmas season a memorable one for both the givers and the recipients of these charming Bear Pop Squad idols.